Five Common SEO Mistakes

common search engine mistakes
When it comes to SEO, there are no exceptions or short cuts. One simple mistake, unprecedented or otherwise, could result in losses of catastrophic proportions. These kinds of mistakes should be avoided before they ever happen, rather than trying to make corrections later.

There are different types of mistakes that SEO experts tend to make. Some of them are pretty obvious, while others are actually much more subtle in form. However, these are errors that must be avoided at all cost. Mistakes cause problems that take much more time to undo than the time it takes to do things right the first time.

The best way to avoid mistakes, potential penalties, and be sure the work is done correctly is to hire a reputable SEO agency that has a good reputation. SEO St. Petersburg is a competitive business and while there are good companies, they should be thoroughly checked out.

Backlink Spamming

When it comes to SEO, the most accurate statement should read: the more quality links a site has, the better it will rank, and not vice versa. This is because of the misinformation that SEO providers have picked up, that the more links a site has pointed to it, the better it will do in search engine rankings. This however reads partially true, as long as the definitive word QUALITY is omitted from the statement. Quality backlinks are the only type that should be coming in to a site.

Obviously, search engine rankings are not made any better by the presence of spamming links on every blog or forum. If anything, many sites suffer the risk of a Google penalty or are even deindexed from the search engines as a result. Website owners delete spam or unrelated links because they are unprofitable practices. Nevertheless, quality links from authority websites that have good content and are related to the site being linked to, should always be obtained by progressive web owners without qualms. This is made much easier when good and useful content is being provided.

Hiding Text

Given that search engines have reviewers who manually check them at regular intervals, whatever website owners do in order to boost their rankings should never include practices that might get a site deindexed. Being deindexed is essentially the same as being banned, because the site won’t show up anywhere.

Such practices include, for instance, hiding text. This is where webmasters or SEO agencies put a list of key words at the bottom of the page and change the font color to make it invisible. Or they may use some other trick in order to stuff as many keywords and phrases on a page as possible, in an invisible manner.

Ignoring images

Images are a great way to add more relevance to the article or post as they conjure an intimate environment, besides adding a lively nuance. The naming of files should be relevant to the page in question i.e blue-flowers-for-sale.jpg, rather than vaguely picl .jpg. Be sure also to use the Alt tags to add in another keyword or two as need be, however care should be taken to be subtle about it and not overdo things.

Ignoring URL’s

No website should have non-specific URL’s such as page1.html or 22-2. Pages and posts should have the name of the page or post show in the url. Apart from relating to what’s on the page, URL’s are like images that if ignored, could be to one’s own peril. It is much better to organize site categories based upon keywords found during keyword research.

Expect Instant Results

In SEO, it takes time plus dedication to see the results. Though good rankings occasionally come quickly, in SEO it is not a quick race and expectations for the client should be set accordingly.