Add Social Media to Your SEO Strategy

Smart Ways to use social media for business marketing

With conventional marketing techniques, people are searching for other ways to market, including the latest tools. As the globalization and internationalization of our world has increased, the market size has also increased. Here are a few of the smart ways to use social media for marketing any business.

social media platforms

Why is social media important for SEO?

Social media marketing is important and necessary for the world of today, as is SEO. There are several reasons for this.

  • Everyone is busy so they have no time
  • It is cost effective
  • It requires less time and energy
  • Social media, especially YouTube, increases the access to reach people of all demographics
  • Social media is the medium everyone is using
  • It helps in meeting the demand of customers

It is understood that in this 21st century, people have hardly any time to watch television. They are busy and any moment they get free, they love to log in their Facebook accounts, the most popular social media app. It gives access to news happening around town as well as across the globe.

Therefore, it is best to use social media for marketing the business. However, many businesses now realize that social media marketing alone is not nearly enough. If they are already doing SEO for their website, they add social media to their marketing to extend the reach to their customer base. In St. Petersburg SEO ranking is done by many agencies that include social media in their campaigns.

Ways to use social media for the business

  1. Look for the bloggers – Look for the influencers. Suppose you have a fashion boutique, you can ask a writer on Blogger to write a post for your designed dresses. Post it on your social website page. The followers will read and review it. In this way, you will also get the remarks related to your products.
  2. Know the Target Audience – It is important to know the STP of the business you are marketing through social media. The target market should be provided with the best. Make sure to customize your social media advertisement post as per the target audience.
  3. Manage your posts – One of the most effective ways of using social media for marketing a business is to carefully manage the posts you share with the followers. Make separate albums for the different topics. Again, taking the example of fashion house business, you can make separate albums to advertise the wedding apparel, casual wear, formals and semi formals.
  4. Take bad comments as a feedback and work to improve – Social media gives you a platform to interact and get a direct feedback from the customers. Rather than getting offended over the bad criticism, take it as a recommendation. Try to improve your product or service.
  5. Get Live – Make live sessions with the followers of the business page. This increases the interaction between you and your customers. The other benefit it gives is the customer knows your business environment. The social media not only advertises the product or service but the business as a whole. It creates positive word of mouth.
  6. Customer care – Give complete details and biography of your business on social media advertisements. Plus, create a number of opportunities for customers to get knowledge about the business. Advertise frequently. Provide 24/7 customer care service.

These are some of the ways to use social media for marketing. Use your own tactics and market your business in an effective style.

Five Common SEO Mistakes

common search engine mistakes
When it comes to SEO, there are no exceptions or short cuts. One simple mistake, unprecedented or otherwise, could result in losses of catastrophic proportions. These kinds of mistakes should be avoided before they ever happen, rather than trying to make corrections later.

There are different types of mistakes that SEO experts tend to make. Some of them are pretty obvious, while others are actually much more subtle in form. However, these are errors that must be avoided at all cost. Mistakes cause problems that take much more time to undo than the time it takes to do things right the first time.

The best way to avoid mistakes, potential penalties, and be sure the work is done correctly is to hire a reputable SEO agency that has a good reputation. SEO St. Petersburg is a competitive business and while there are good companies, they should be thoroughly checked out.

Backlink Spamming

When it comes to SEO, the most accurate statement should read: the more quality links a site has, the better it will rank, and not vice versa. This is because of the misinformation that SEO providers have picked up, that the more links a site has pointed to it, the better it will do in search engine rankings. This however reads partially true, as long as the definitive word QUALITY is omitted from the statement. Quality backlinks are the only type that should be coming in to a site.

Obviously, search engine rankings are not made any better by the presence of spamming links on every blog or forum. If anything, many sites suffer the risk of a Google penalty or are even deindexed from the search engines as a result. Website owners delete spam or unrelated links because they are unprofitable practices. Nevertheless, quality links from authority websites that have good content and are related to the site being linked to, should always be obtained by progressive web owners without qualms. This is made much easier when good and useful content is being provided.

Hiding Text

Given that search engines have reviewers who manually check them at regular intervals, whatever website owners do in order to boost their rankings should never include practices that might get a site deindexed. Being deindexed is essentially the same as being banned, because the site won’t show up anywhere.

Such practices include, for instance, hiding text. This is where webmasters or SEO agencies put a list of key words at the bottom of the page and change the font color to make it invisible. Or they may use some other trick in order to stuff as many keywords and phrases on a page as possible, in an invisible manner.

Ignoring images

Images are a great way to add more relevance to the article or post as they conjure an intimate environment, besides adding a lively nuance. The naming of files should be relevant to the page in question i.e blue-flowers-for-sale.jpg, rather than vaguely picl .jpg. Be sure also to use the Alt tags to add in another keyword or two as need be, however care should be taken to be subtle about it and not overdo things.

Ignoring URL’s

No website should have non-specific URL’s such as page1.html or 22-2. Pages and posts should have the name of the page or post show in the url. Apart from relating to what’s on the page, URL’s are like images that if ignored, could be to one’s own peril. It is much better to organize site categories based upon keywords found during keyword research.

Expect Instant Results

In SEO, it takes time plus dedication to see the results. Though good rankings occasionally come quickly, in SEO it is not a quick race and expectations for the client should be set accordingly.

Is it Wise to Pursue Difficult Yoga Poses?

Yoga enthusiasts seem bent (hehe) on the pursuit of extreme asana, sometimes to their own detriment. My Anatomy teacher, Leslie Kaminoff, has coined a phrase in response to this trend toward “the unbridled pursuit of unlimited flexibility.”

Of course, some of this trend can be explained by the West’s obsession with posture generally. I have no problem with fitness yoga, yoga for fun, yoga performance or athletic yoga goals. I do think the general practitioner should be cautioned against aggressively pursuing advanced poses. Neither the pose or the dogged determination to achieve it are likely to serve one’s long-term well-being.

It’s in our nature to compete. Homo sapiens are not ideally suited to put aside short-term gains and pleasure in the service of long-term benefits. It feels good to progress, or think we’re progressing, or show off a hard won posture. It just does. Yet, no matter what we are capable of, there are at least two mitigating forces we can not control.

  • There will always be something you can not do; there is always a harder posture on the other side of this one.
  • In time, we will (willingly or unwillingly) relinquish all our accomplishments. All of them. Death is the great equalizer.

In my pursuit to check my own tendencies toward extreme flexibility and athletic prowess, I’ve found it helpful to remember this: that no matter how accomplished I am or become, there are thousands of real-life athletes, physical artists, dancers and contortionists whose talents and skills I will never have. These people actually get paid to risk their health for short-term amazement. My handstands and back bends wouldn’t even raise an eyebrow at the Cirque Du Soleil.

Yoga offers a remedy for this mind-set by encouraging equanimity. Qualities of stability and strength (stira) are balanced with qualities of permeability and openness (sukha). Asana is just a tool to discover this balance in our own system and rid ourselves of the obstacles to experiencing it.

That’s important to remember when looking around the classroom to find your neighbor effortlessly moving a foot behind her head (with a smile on her face for good measure). Because not everybody’s body was made for every pose.

And here’s the big secret: it doesn’t matter.

Yoga in Tampa Bay

Yoga is becoming more and more a mainstream sport, exercise, meditation, and many other things to so many people. It seems that almost everyone is either doing it, wants to do it, or has resolutions to start doing it. It’s hard to find any other type of physical activity that has gathered so many people, of all ages and both genders.

Tampa Bay is an exciting place to live, with pockets of every type of people and activity so that one can easily find a neighborhood or area where they enjoy living near others who enjoy the same things.

Yoga enthusiasts seem bent (hehe) on the pursuit of extreme asana, sometimes to their own detriment. My Anatomy teacher, Leslie Kaminoff, has coined a phrase in response to this trend toward “the unbridled pursuit of unlimited flexibility.”

Of course, some of this trend can be explained by the West’s obsession with posture generally. I have no problem with fitness yoga, yoga for fun, yoga performance or athletic yoga goals. I do think the general practitioner should be cautioned against aggressively pursuing advanced poses. Neither the pose or the dogged determination to achieve it are likely to serve one’s long-term well being.

It’s in our nature to compete. Homo sapiens are not ideally suited to put aside short-term gains and pleasure in the service of long-term benefits. It feels good to progress, or think we’re progressing, or show off a hard won posture. It just does. Yet, no matter what we are capable of, there are at least two mitigating forces we can not control. 1. There will always be something you can not do; there is always a harder posture on the other side of this one. 2. In time, we will (willingly or unwillingly) relinquish all our accomplishments. All of them. Death is the great equalizer.

In my pursuit to check my own tendencies toward extreme flexibility and athletic prowess, I’ve found it helpful to remember this: that no matter how accomplished I am or become, there are thousands of real-life athletes, physical artists, dancers and contortionists whose talents and skills I will never have. These people actually get paid to risk their health for short-term amazement. My handstands and back bends wouldn’t even raise an eyebrow at the Cirque Du Soleil.

Yoga offers a remedy for this mind-set by encouraging equanimity. Qualities of stability and strength (stira) are balanced with qualities of permeability and openness (sukha). Asana is just a tool to discover this balance in our own system and rid ourselves of the obstacles to experiencing it.

That’s important to remember when looking around the classroom to find your neighbor effortlessly moving a foot behind her head (with a smile on her face for good measure). Because not everybody’s body was made for every pose.

And here’s the big secret: it doesn’t matter.